Maryna Maliutina

Owned the design system for the end-to-end redesign of First Digital's fintech back office, a complex, multi-module platform (CRM, Finance, Compliance, AMS). The platform was hard to use and had no shared visual language. Rebuilt it into an intuitive, simple, and visually polished product used daily by teams across all four modules to manage transactions, settlements, and client onboarding. Built the system in parallel with the redesign itself, as one of the product designers using it day to day.

• Designed core product screens across the back office, including dashboards, transaction and settlement tables, and onboarding forms.
• Audited the approved UI to extract shared design elements, so each module kept its own visual identity while resolving to shared primitives.
• Structured the system as two shared libraries (a primitives kit and a foundation component kit), with module-specific components kept in each module's own file. After the first module, patterns became reusable, cutting design time roughly 2 to 3 times.
• Architected components, documented every interaction state and variant, established governance from the ground up (contribution process, changelog, critique sessions), and ran direct component-by-component reconciliation with engineering whenever implementation diverged from Figma.
• Applied WCAG AA accessibility standards throughout the design system, from color contrast to component states, checked by default rather than as a final pass.
• Designed Finance District, a marketing landing page for a new First Digital product.

E-commerce UI designer working across experience improvements, redesign, and design systems for Puma and other Astound clients. Started as the sole designer on Puma's account, then grew into leading a 3-person UI team across regional markets (US, Europe, India, Japan).

• Improved Puma's highest-traffic templates (PLP, PDP, Checkout) first, building product knowledge and revealing the regional inconsistencies that made the case for a shared design system.
• Designed and componentized major surfaces (My Account, Preference Center, Loyalty, Size Guide, Ratings & Reviews, Search) and delivered improvements to the Puma mobile app.
• First adopter and primary contributor to Puma's Unified Design System (live at ui.puma.com). Used its components in live product work, reported gaps, and co-prioritized the component roadmap with the UDS team.
• Maintained a “Local Components” library: patterns built and refined in real product work that then fed back into the shared UDS.
• Onboarded and led incoming designers as the team grew from one to three.
• Led UI for Puma's headless commerce rebuild (“Cybercat”), piloted on the Japan storefront. It improved site performance and became the reference for subsequent regional rollouts.
• Also delivered e-commerce work for other Astound clients, including Orsay and Lovehoney.

Designed an e-learning platform: investigated new features, iterated on existing ones, and tested and prioritized solutions with the implementation team.

Designed web and mobile products and resolved weaknesses in existing products at an outsource design studio.

• Founding ownership
• Design tokens (primitive → semantic → component)
• Design system audits
• Component libraries
• Multi-brand / Theming / White-label

• Color
• Typography
• Visual hierarchy
• Layout & composition
• Spacing & grid systems
• Iconography

• Governance
• Contribution workflows
• Design-to-development handoff
• Design critique sessions
• Roadmap prioritization
• Design QA
• Onboarding & training

• Figma (variables, modes, component properties, auto-layout)
• Zeplin
• GitHub
• Vercel

General understanding of front-end structure (DevTools) · Figma API · Learning design-token synchronization (Token Studio, Airtable)

Shipped marynamaliutina.com solo, end to end: Figma design system → component build → GitHub → Vercel, using Claude (via Figma MCP) for implementation. Wrote documentation precise enough for an AI tool to implement components correctly: variables, component states, and responsive layouts.

• Leading UI teams
• Cross-functional & multicultural teams
• Client communication
• Giving and receiving critique